Carli Lyon
 

carli lyon

I build relationships that last. For more than a decade I've connected organizations with the people around them: youth sports programs and medical practitioners through Watershed Jackson, destination partners in 40+ markets at AllTrips, and local clients, vendors, and design partners through a retail showroom I launched from the ground up.

My resume does not tell the whole story: I’m an organized, client-facing, tech-savvy professional with 20 years supporting my community. I’m passionate about problem-solving, strategic planning, and effectively communicating solutions. I value treating every new experience differently and with an open mind.

Today I chair the Public Relations Committee at the Jackson Hole Elks Lodge, serve as a waiver provider for adults with disabilities, and have spent over ten years in event fundraising, grant writing, and community advocacy.

I show up, I follow through, and I keep track of the details that make people feel known.

EXPERIENCE

LYON SOLUTIONS
Founder, Sept 2015 - present

  • Specializing in project management, brand development, marketing strategies, and content curation.

  • Organizational development and foundational setup and strategic growth plans. Consulting services to assess company performance and implement project management systems for teams of 3 or more with strategic growth plans. Team onboarding and follow-up performance reporting.

  • Project management, production assistance, and personal assistant services.

  • Event management for multi-day off-sites and corporate retreats. Wedding coordination.

  • Executive Assistant to high-net-worth families, managing scheduling, travel arrangements, real estate management, and event logistics.

IN PLACE
Project Manager, October 2021 - present

  • Residential Interior Design Assistant. Start-to-finish design projects based on aesthetics and budget alongside homeowners and subcontractors for mid-size to luxury properties.

  • Produced local marketing strategies and merchandising plans. Created client-facing project proposals and print and digital marketing materials.

  • Professional concierge services specializing in home organizing, executive assistance, and event management.

  • Manage competing priorities across In Place Interior Design for simultaneous client projects.

In PLACE
Showroom Manager, September 2024 - April 2026

  • Opened and ran a public-facing showroom, building relationships with local clientele, vendors, design partners, and contractors.

  • Led the end-to-end retail launch; built vendor, receiving, and inventory systems that cut overhead 20%.

  • Building rapport with local clientele. While creating a community-facing presence through participation in local events and neighborhood collaborations, including Music on Main with the Teton Valley Foundation.

ARRANGE
Project Manager, March 2018 - September 2020

  • Personal concierge services specializing in home and space organizing, event management, personal scheduling, and task management.

  • Residential and commercial property management services and construction management.

FAMILY OFFICE
Executive Assistant for Family Office, September 2020 - August 2025

  • Oversee complex calendar management across personal and professional commitments; coordinate high-volume domestic and international travel.

  • Administrative support for primary residence and investment assets.

  • Schedule management and event logistics for off-site corporate events and large-scale fundraising events with of over 50 people.

ALLTRIPS
Sales and Marketing Manager, January 2016 - March 2018

  • Management of a three-person sales team and CRM system to grow and define marketing strategy, track leads, client communications, and pipeline follow-up. Client retention rate over 90%,

  • Executed print, digital, and email campaigns across 14 key markets and 26 emerging markets.

  • Developed partnerships with complementary service providers to create a competitive offering with additional client exposure.

  • Yearly budgeting for multi-income-producing products and services, performance monitoring.

ALLTRIPS
Communications Manager, January 2008 - January 2016

  • Communication strategy development with travelers in over 40 outdoor destination markets.

  • Curated correspondence with prospective partners in destination markets via phone, email, and web campaigns.

  • Product development team member for user-based testing projects and solutions for the outdoor travel industry.

  • Curated travel packages and confirmed arrangements for travelers in primary markets through a partner booking agency.

ALLTRIPS
Operations Manager December 2006 - January 2008

  • Performed accounting, invoicing, and budgeting tasks for a successful travel marketing company and sub-companies.

  • Development of sustainable business practices and regional partnerships.

  • Office management and human resources for a physical location and support for remote staff.

Jackson Hole Mountain Resort
Mountain Host, Guest Services Manager November 2005 - April 2006

  • Manage the greeting station and direct guests throughout Teton Village.

  • Ski Host, responsible for observing skier safety.

Trail Creek Ranch
Guest Relations, August 2005 - December 2006

  • Knowledge of availability
 and services for a guest ranch property.

  • Great guests upon check-in. Communicate with service providers.

  • Organize special events with area vendors and day-of coordination.

  • Initiate follow-up communication with past guests.

  • Coordinate activities for young children.

University of Nebraska–Lincoln
Lincoln, NE
BA Communication Studies, Emphasis on Public Relations
Minor Business Management
2005

EDUCATION

COMMUNITY ENGAGEMENT

WATERSHED JACKSON
Co-founder + Project Organizer July 2014 - December 2024

  • Raising awareness for athletes with traumatic brain injuries and spinal cord injuries through education, prevention, and recovery programs.

  • Curated relationships with national medical practitioners and local athletes studying the use of technology for injury prediction and recovery of traumatic brain injuries and spinal cord injuries.

  • Created partnerships with youth sports organizations to offer up-to-date injury prevention and education programming. Conducting concussion impact research in extreme sports with local volunteer athletes.

  • Special event fundraising and grant writing, community advocacy. Annual 150 person gala including coordination with donors, guest speakers, vendors, and volunteers.

ELKS LODGE #1713
House Committee Chairperson, March 2024 - Present

  • Elks Lodge house committees manage, supervise, and control all lodge facilities. The committee enforces rules regarding guest policies, attire, behavior, and bar operations while serving at the discretion of the Exalted Ruler.

  • The House Committee is responsible for managing the social activities of the Club, including scheduling and conducting events and coordinating large-scale Lodge events such as state conventions, private and public fundraising efforts.

Public Relations Committee Chairperson, March 2024 - Present

  • Assist in organization and promotion of club and community events. Organizing volunteer coordination, designing promotional material, and maintaining the website and all formal club communication.

  • As the committee chairperson, I maintain an ongoing relationship with the community foundation supporting local NGOs, the Chamber of Commerce, and local interest groups. The role also includes coordinated outreach, including children's sporting events, fundraising opportunities, raffles, conferences, and fundraising events.

STATE OF WYOMING
Disability Service Provider, January 2008 - present

JACKSON HOLE LAND TRUST
Open Spaces Council Member, July 2014 - present

SPREAD THE LOVE COMMISSION
Advisory Council Member, July 2015 - October 2024

SPECIAL PROJECTS

  • General Assembly Digital Marketing Branding Course Graduate, March 2017

  • Yellowstone Jackson Hole Sustainable Destination Committee Member, Sept 2014 - Sept 2015

  • Yellowstone Business Partnership—Uncommon Sense Graduate, March 2012

  • Sustainable Travel International – STEP Bronze Certified, July 2013

SKILLS

Project Management and Product Management- User Experience + Usability Testing - A/B Testing + Targeted Interviews and Surveys
Market Research + Quantitative + Qualitative Analysis - Thinks independently and quickly resolve problems

Business Development + Lean Startup Methodology
Flexibility - self-motivated and team-oriented - Dependable, ethical, organized - Focused on the process and user.
Creative, Accountable, Hardworking 
Strong communication and decision-making skills - Competitive Spirit, Fast learner - Fundraising and Grant Writing
Website Development and Design - SEO and Google Analytics
Marketing + Social Media Strategy - Web Content Development + Photo Editing - Remote Work

TOOLS